Boo-zin on Negroni Week


Boo has been busy organizing her BooTique and finding fabulous new apparel to offer. Now it’s time for her to take a moment to promote Negroni week. 

Established in 2013 by Imbibe Magazine, Negroni week is a celebration of one of the world’s greatest cocktails and a way for bartenders to raise money for charity. Bar and restaurants create their version of a Negroni and donate part of the proceeds to the charities established in their cities.

A Negroni is a bitter cocktail intended to start the gastric juices flowing before a meal. It consists of three basic ingredients....gin, amaro and vermouth. 

Boo’s favorite is the frozen Negroni. She enjoys these at the beach with the sand in her paws. Our recipe uses equal parts of gin, amaro and sweet vermouth, grapefruit bitters and a pinch of salt. Blend with ice and garnish with an orange swath. 

Negroni week runs through Sunday June 10. 


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